Foonance <foonance.com> is an online personal finance program with a Web 2.0 design. The free service is similar to Moneytrackin' (NB Aug. 9), but with a much simpler URL and a more interesting design.

Users create "Money Stores" anywhere that cash is stored, and then add "in" or "out" transactions to track balances. Each transaction is tagged with multiple descriptors and a "tag cloud" can be used to access running balances in each category.

The company promises new features every two weeks, an unusual pledge. I'm not sure the average user wants that much excitement in their personal finance app, but it does have an appeal to the ultra-early adopter who'd be likely to give Foonance a try.

Banks looking to add personal finance functionality to their offering should take a look at how Foonance accomplishes relatively simple functions with panache.

—JB