Under the "every little bit helps" theory, Citibank’s popup window when registering for online credit card access is a nice touch.

The popup (click on inset for closer view) reassures users that they are entering information into a secure site. The well-crafted verse goes like this:

Secure.
A little word that that means a lot–especially online.
Rest assured, this registration process is just that.

The window closes itself in about 10 seconds, if the user hasn’t done so already.

—JB

To learn more about how to promote online security and peace of mind, check out Marketing Security: The sensitive issue of publicizing security and authorization enhancements from our sister publication, the Online Banking Report.