With a giant, inflatable tombstone inscribed “RIP Hidden Fees” looming overhead, international money transfer startup, TransferWise used a horde of Halloween ghouls and more than a little theatre, to put traditional banks on notice when it comes to hidden charges.
Led by a hearse, the parade of costumed TransferWisers and its customers marched through the City of London to the Silicon Roundabout tech cluster. The crowd of goblins and ghosts numbered more than one hundred and claimed to be “lay(ing) misleading price claims” to rest.
See for yourself. Below is actual footage of the fee-eating zombies making their way down Old Street Roundabout on Thursday (All Hallow’s Eve Eve?).
TransferWise is one of fintech’s more creative marketers. The company announced a major redesign last month, and accompanied it with a fun, cheeky TV advertisement that similarly heralded the beginning of the end of bank fees.
TransferWise has been recognized as an innovator in the money transfer space by a variety observers, earning a spot in CNBC’s Disruptor 50 list earlier this year. The company has attracted the interest of the investment community in 2014, as well, announcing an investment of $25 million and the support of investor, Sir Richard Branson.
TransferWise demoed its technology at FinovateEurope 2013 in London. See a video of the company’s presentation.
And because nothing beats a doubleheader, here’s a little more movie fun, this time from the clever folks at Moven. Have a great weekend!