This post is part of our live coverage of FinovateSpring 2014.
The only, unbiased, third-party source for life insurance education online, Sureify, is making its way to the Finovate stage next.
“Sureify explains life insurance in a very simple way, gives consumers a free personal plan, and helps consumers take the next step in getting their life insured.Sureify uses straightforward visuals, text, and videos to explain life insurance in everyday language. Whether a consumer prefers to read, watch a video, or just look at an educational image – Sureify enables consumers to learn the way that they learn best.A big part of life insurance is understanding how much coverage you need. Within a few clicks, Sureify gives consumers a personal needs assessment, visually shows common life insurance options to explore, and provides a free personal plan to email or download.Upon understanding what type of insurance you need and how much is desired, Sureify provides consumers with multiple options for next steps and allows them to take practical steps to get covered.”
Presenting: Dustin Yoder (CEO) and Chris Cichon (CMO)
Product Launch: April 2014
Product distribution strategy: Direct to Consumer (B2C), through financial institutions, licensed agents
HQ: San Jose, California
Founded: March 2012
Website:sureify.com
Twitter: @sureify