How they describe themselves: The users are like the engine of any social network. Unlike on any other popular social media site, where 100% of the platform’s value goes to the shareholders, APPICS enables all users to earn a fair share, as well as influence in the network, through a cryptocurrency reward-token (XAP).
The APPICS-team is unlike most cryptocurrency projects, being well-established in both worlds, mainstream, as well as crypto and have been trading, programming and mining cryptocurrencies since 2011.They bring their expertise, strategies, tools and global partners to the crypto-space. The APPICS-team knows what it takes to bridge the gap for the average person, to enter the crypto-world without prior knowledge and benefit effortlessly.
How they describe their product/innovation: APPICS is a next generation, reward-based social media application that runs on top of a blockchain and enables people from around the globe to connect, allowing all participants to benefit. The concept addresses some of the core problems social networks are facing due to the reliance on advertising, as well as the issue of mass-adaptation.
The concept of turning “likes“ into currency has proven its feasibility and capability, as seen on Steemit.com with their upvoting system. With full support of and in cooperation with Steemit Inc., APPICS is one of the first meta-token to launch on the Steem blockchain and a revolutionary social mobile APP that aims to elimate all barriers for the average social media user to enter the crypto world.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)