Enhanced card management and personalized transactions are among the new features for the latest edition Malauzai Software’s mobile and online banking SmartApps. Enhanced card management improves security by giving users the ability to switch cards on and off, establish accepted merchants and dollar thresholds, and transaction categories. And the personalized-transactions feature enables users to attach a photo or image to any transaction to make it easy to record and track spending.
“The recent developments within our SmartApps enable banks and credit unions to offer truly distinct digital channels that combine custom designs and analytics to allow consumers and small businesses to better control their finances,” says Robb Gaynor, chief product officer for Malauzai, headquartered in Austin, Texas.
Bill Bunn, SVP and head of retail banking at Park Sterling Bank, praised Malauzai for being “quick to market with new products and features that positively impact our customers.” Bunn says he appreciates how Malauzai’s technology has helped banks like his—with $3.2 billion in assets—compete with its larger rivals. “We love that we can get in front of customers and show that we can provide the same, if not better, products that the big banks provide,” Bunn said, “and Malauzai helps us do that.”
In addition to enhanced card management and personalized transactions, the new features to SmartApps include a Family Financial Manager that enables users to create apps for additional users (such as family members or financial advisers) and a “View as User” feature that enables professionals at financial institutions to “see what the customer sees” from their own consoles to better respond to questions and help solve problems.
Founded in 2009, Malauzai Software demonstrated its MOX Pay Powered by Visual App Builder at FinovateSpring 2016. The company has more than 85 employees, and its solutions are live with more than 400 banks and credit unions. Earlier this summer, Malauzai announced that it was adding mobile deposit functionality to its MOX Everywhere Suite, courtesy of a new partnership with fellow Finovate alum, Cachet Financial Solutions. Malauzai teamed up with Finovate alum Geezeo in April 2016 to bring PFM tools to more community financial institutions, and in March, the company joined BizEquity (yet another Finovate alum) in earning recognition at the Bank Director’s FinXTech Awards.