Cloud-based, “valuation-as-a-service” specialist BizEquity is teaming up with Wall Street Journal Pro (WSJ Pro) to provide private equity investors, M&A advisors, and entrepreneurs with a new tool, the WSJ Pro Business Valuator. The solution will be available to WSJ Pro and Wall Street Journal members as an additional offering, and combines WSJ Pro’s curated news and analysis with BizEquity’s vast trove valuation data.

“There is no better source of financial news and information than The Wall Street Journal and Dow Jones,” BizEquity founder and CEO Michael M. Carter said. He noted that data on business valuation is “one of the last bastions of data yet to be democratized through the Internet,” and referred to BizEquity as a “leader in this new market.” WSJ Pro General Manager Will Wilkinson added that the combined solution would be a significant value-add for subscribers to the premium membership service. The WSJ Pro Business Valuator helps both advisors and investors by providing valuation reports that can be used to help attract and acquire new clients, discover and convert leads, and track and analyze business value.

Founded in 2010 and headquartered in Philadelphia, Pennsylvania, BizEquity demonstrated its BizEquity One UK dynamic valuation solution at FinovateEurope 2015. Last month, the company teamed up with the Business Enterprise Institute to launch the Business Valuation Institute, an online certification course that gives financial advisors the opportunity to learn about the methods and tools used associated with business valuations. Also in August, BizEquity and Discovery Data partnered to build an online service for financial advisors that would provide valuation data for more than 40,000 registered firms and more than 700,000 registered reps. BizEquity has raised more than $5 million in funding. The company’s biggest investor is Frost Brooks.