San Francisco-based, text-analytics innovator Quid is opening up its first international offices in London.

Quid CEO Neville Crawley said that London was a “perfect base” to better engage European clients such as Siemens, BCG, and the World Economic Forum. He added that the new location would also help his company “benefit from the ideas, energy and diversity of the London tech scene.” The new offices will be in Shoreditch in London’s East End.

Pictured: Quid Principal Sarah Pilewski demonstrated Opus at FinovateSpring 2016 in San Jose.

Quid specializes in leveraging machine intelligence to read massive amounts of text and then turning that data into interactive visual maps. These maps enable users to better observe and understand patterns and relationships that may have been too difficult to recognize otherwise or too time-consuming and inefficient to try and spot using a manual process.

In her demonstration at FinovateSpring in May, Quid’s Sarah Pilewski called the technology a “platform for understanding complex questions” and used the example of a researcher analyzing the impact of Apple Pay in the retail market. While in the past, work like this would be characterized by what Pilewski called “a room of smart people and a white board” or, more recently, hours of pouring over Google search results. But Quid organizes information based on logical topics which can differentiate a column on the partnership between Apple and Ali Baba from an article on RiteAid’s adoption of ApplePay. This spring Quid previewed its Opus technology, which expands the ability of the platform to analyze and visualize unstructured data from a wide range of sources such as earnings reports, customer feedback, and other text datasets.

Founded in 2010, headquartered in San Francisco with offices in New York City, Quid demonstrated its technology at FinovateSpring 2016, taking home Best of Show honors. The company was named to Fast Company’s 2016 Most Innovative Companies list in February, and has been profiled by the San Francisco Business Times and featured on CNBC. Quid counts Intel, Pfizer, and Walmart among its U.S. customers and has raised $66 million in funding.