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AutoGravity Earns Multi-Million Euro Investment from Daimler

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AutoGravity, one of FinovateFall’s Best of Show winners, picked up a major, “double-digit million euro investment” from Daimler Financial Services. The funding adds to the $50 million AutoGravity has raised since its founding in the fall of 2015, and comes as the company’s nationwide rollout reaches 46 states in the U.S.

Bodo Uebber, member of Daimler AG’s board of management, said the investment in AutoGravity was a “strategic step” in opening digital sales channels in leasing and financing. “We believe AutoGravity and its technology have the potential to revolutionize the sector for online financing while, at the same time, offering a digital platform for other financial services providers and automotive manufacturers,” Uebber said. Daimler Financial Services board chairman Klaus Entenmann called AutoGravity “a new star rising in the digital world.”

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Pictured: AutoGravity CMO Serge Vartanov demonstrating the company’s auto financing solution at FinovateFall 2016.

Quoted in AutoFinanceNews, AutoGravity Chief Marketing Officer Serge Vartanov added that the investment from Daimler was a major show of confidence in the company’s platform and potential for growth. “That Daimler has recognized the technology and sees the potential in transforming that shopping and financing experience for the consumer,” Vartanov said, “I think is a really good validation of what we’ve been building.” He added that because AutoGravity is lender-agnostic, Daimler’s investment in the technology will benefit not just its loan originations at its own Mercedez-Benz Financial Services, but will help auto lending more broadly, as well.

AutoGravity’s mobile app gives prospective new and used car buyers and leasers the ability to search for vehicles, complete credit applications, and get up to four personalized financing offers. With more than 150,000 downloads, the free app is available in iOS and Android. Read more about AutoGravity in our profile from earlier this year.

Founded in 2015 and headquartered in Irvine, California, AutoGravity won Best of Show at its Finovate debut last September at FinovateFall 2016. In November, the company announced that its technology would power the digital auto sales and finance app from Fletcher Jones Motorcars. AutoGravity’s app was listed by Forbes in September as one of the “best new personal finance apps and sites.” Andy Hinrichs is CEO.