Courtesy of a five-year extension of its partnership with Red Zebra Analytics, cash-back offers are coming to customers of Germany’s Wüstenrot Bank.
“We bring together consumers, banks, and retailers, with highly targeted rewards based on spending patterns,” explained Red Zebra Analytics CEO Attul Sehgal.
“With our innovative card-link loyalty programme, banks build a closer relationship with their customers by personalizing the services and cash-back offers according to individual preferences.”
Red Zebra notes that its card-link offers service is the “first of its kind in Germany and second in Europe.” Without relying on vouchers or coupons, the service automatically presents customers with offers when they log into their online bank or credit card accounts. Customers choose the offers they want, and those offers are activated when the customer purchases the item or service using their bank debit or credit card. Discount are granted as cash payments on a monthly basis.
Red Zebra’s technology takes advantage of real-time data to enable the kind of targeted campaigns that will better engage and retain customers. Consumers benefit from increased savings on the debit and credit cards they are already using.
(Above, left to right: Ina Meixner, Marketing Manager, Europe; Attul Sehgal, CEO at FinovateEurope 2014)
The Wüstenrot Bank launch is the product of a collaboration that began in June 2013, and was piloted in Stuttgart and Ludwigsburg.
Founded in 2011 and headquartered in London, Red Zebra Analytics demoed its 3D OFFERS loyalty program at FinovateEurope 2014. It was around that time that the company earned a “seven-figure investment” from SBT Venture Capital, widely believed to be in the area of $8 million.
We talked with Red Zebra Analytics CEO Attul Sehgal last week about the company’s 2014 as well as the year ahead.