Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: Founded in 2017, Fundica is an award-winning, AI-powered funding search engine licensed by some of the largest financial institutions in North America. With our solution, an FI enables SMBs to easily identify, organize, and apply for the most relevant government funding available on its site. At the same time, the FI attracts, acquires, and retains business clients, promotes inclusion, captures firmographics, and becomes a more complete funding advisor.

How they describe their product/innovation: We intend to showcase some enhancements to both the front-end and back-end of our funding search solution. In particular, we have implemented a traffic augmentation solution (through SEO syndication of personalized funding content), improved traffic conversion (through optimized user journeys), and increased user engagement and satisfaction (through an expanded funding program database and refined program matching algorithm ). Collectively, these enhancements have optimized user traffic and experience across financial institution websites.

Product distribution strategy: Through financial institutions, Through other fintech companies and platforms, Licensed

Contacts:

Bus. Dev.: Scott Rogalski (Business Development & Partnerships), scott@fundica.com
Press: Jacob Ma (Head of Growth), jacob@fundica.com