FinovateFall 2023 / Debbie

Presenter Profile:

How they describe themselves: Debbie is the Noom for debt payoff. Our program uses behavioral psychology and positive reinforcement to incentivize borrowers to pay down debt and connect them to better loan offers – our users have paid down on average 3x more debt ($450/month) and saved on average $100/month. We are working with financial institutions like MSUFCU and LFCU to help them engage their current customer base, improve the decline funnel, and acquire young, motivated customers through our loan offer and savings network.

How they describe their product/innovation: The Rate Crusher Marketplace allows financial institutions to gain access to young, motivated consumers looking to improve their financial product set, save, and refinance their existing debt at a lower interest rate. We can engage your existing members through our program and help them connect with your products, as well as bring you net new members.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), Through financial institutions


Bus. Dev. & Press: Rachel Lauren (COO),

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