FinovateFall 2021 / Facteus

Presenter Profile:

Facteus is a leading provider of technology and services to safely unlock actionable insights within sensitive data. Through its innovative synthetic data process, Facteus safely transforms raw financial transaction data from legacy technologies into actionable information, which can be used for machine learning, artificial intelligence, data monetization, and other strategic use cases, without compromising data privacy. Learn more at

How they describe their product/innovation: Installed behind your firewall, Mimic uses proprietary machine learning technology to create an ‘artificial’ copy of an organization’s sensitive data. This data transformation process removes PII, while maintaining statistical relevance back to the original data source. This synthetic data cannot be reverse engineered back to the original transaction or organization. The synthetic data can be used for analytics, machine learning and AI, marketing and segmentation activities and external data monetization to create new revenue streams.

Product distribution strategy: Direct to Business (B2B)


Bus. Dev.: Jason Hills, CRO,
Press: Steve Shaw, SVP Marketing,

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