Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: Empower banks, fintechs, BNPL, loyalty, retail, and e-comm companies to increase revenues from current customers by increasing activation & wallet-share via personalized mobile engagements utilizing proprietary location technology.

Location tech is store-level accurate, does not require any hardware or agreements with venues, thus, globally scalable. (12 countries)

We serve global brands such as HSBC, BNP Paribas, FIS/Worldpay, Samsung, Starbucks, Carrefour, Estee Lauder and others in 3 continents to help them better understand and serve their customers.

How they describe their product/innovation: Building on our long-standing differentiation in the field of accurate purchase intent prediction in the physical world, we’re launching new tools to discover what your customers want to buy, when they’re about to pay and where they shop.
Advanced segmentation based on previous store and location visits. Using timing, duration & frequency to find the relevant audience. Visualization: Heat maps, grid maps of customers. Attribution: A/B testing, importing transaction data in real-time via APIs to measure the uplift & ROI due to mobile engagement.

Product distribution strategy: B2B, Through FIs, Through other fintech companies and platforms

Contacts:

Bus. Dev.: Batu Sat, CEO, batu@malliq.com
Press: Firuze Duygu Caliskan, COO, duygu@malliq.com