FinovateFall 2021 / ASA
Presenter Profile:
How they describe themselves: ASA was founded by industry veterans from banking, fintech, and cores with the purpose of removing all barriers to fintech adoption by making it cheaper, more secure, and easier to partner with fintech. Combining all of the benefits of open banking with a secure and compliant infrastructure, financial institutions and fintechs can partner and grow together.
How they describe their product/innovation: ASA partners with financial institutions and integrates directly with your core to gain reliable and secure access to financial data. Core data is normalized and anonymized so that fintechs never have access to the core or any sensitive data. This allows account holders to partner with an unlimited number of fintechs in a more secure and compliant way than ever before possible. Fintechs generate valuable personalized data, increased interchange, opportunities for lending, and new customers that are sent back to you. ASA is a win-win for all parties.
Product distribution strategy: Through financial institutions
Contacts
Bus. Dev. & Press: Landon Glenn, CEO, landon.glenn@asa.financial, 801-473-6844
Website: asa.financial
LinkedIn: linkedin.com/company/asafinancial
HQ: Provo, UT
Founded: October 2019
Product Demoed: ASA
Metrics: $1.8M seed, preparing for Series A, 10 employees
Actively Seeking Capital: No
Presenter: Landon Glenn (CEO), Tamio Stehrenberger (Head of Product)
- Key Executives
Landon Glenn (CEO), Troy Maas (CTO), Tamio Stehrenberger (Head of Product), Ryan Ruff (Head of Fintech Relations), Rick Cranston (Head of FI Relations), Jerry Federico (Head of Core Relations), Scott Hannay (Head of Bank Relations)
Key Stats
- Key Board Members
Landon Glenn (CEO & Board Member), Steven Douglas (Board Member, Raven One VC), Scott Hannay (Board Member & Head of Bank Relations)
- Key Investors
Raven One, CFV Ventures, Hard Yaka, Jeff Burningham (Peak Capital), Assure Syndicates
- Key Partnerships
Jack Henry Integration, QC Fintech, Bonifii, Best Innovation Group
- Key Customers
ASA went live in August with it’s first financial institution customers and is now opening up to the market at large with a wait list of FIs and many in due diligence.