Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: Strands is a FinTech software company, part of the CRIF Group, which develops AI-driven solutions for financial institutions to help increase customer engagement and generate new revenue through digital channels.

Strands draws on more than 15 years of experience in building personalized digital money management solutions that empower people to better manage their lives and businesses. Headquartered in Barcelona, Strands has carried out more than 700 digital banking implementations worldwide.

How they describe their product/innovation: Personal financial manager (PFM) allows financial services providers to create highly personalized customer experiences and drive revenues and retention.

PFM helps retail users improve their financial habits, providing them with a financial control tool without requiring specific expertise and significant effort in terms of both cost and time to integrate an ERP solution.

The solution leverages a front-end that exposes users to categorized single and multi-account data, aggregated thanks to the open banking service.

Product distribution strategy: Direct to Business (B2B), through financial institutions

Contacts

Bus. Dev.: Leandro Gimeno, Global Head of Sales