How they describe themselves: Experts in Big Data, AI and Machine Learning since 2004, Strands creates highly customizable digital money management software for top-tier financial institutions worldwide, and empowers people to be smarter with their money. Strands has carried out more than 700 implementations to date.
How they describe their product/innovation: Financial control, foresight and wellbeing for retail banking customers. Driven by Artificial Intelligence, Strands’ PFM means smarter money management for the customer, improved bank-user engagement and a greater share of wallet for the bank.
Strands PFM allows banks to know how people spend, then help them do it better. With all their accounts in one place and simple, categorized transactions, customers are more able to plan ahead and budget, creating financial goals for the future.
Product distribution strategy: Direct to Business (B2B)