How they describe themselves: We develop a software that is called the Lifestyle Banking Platform. We help banks to understand people and become a Lifestyle Assistant for their customers to boost daily engagement, card transactions and upsell metrics in their mobile banking app.
How they describe their product/innovation: Lifestyle Assistant is a service which communicates personalized lifestyle content to bank’s customers based on their deep behavioral profiling.
Lifestyle Assistant communicates 3 types of advices:
- where-to-go ideas
- shopping ideas
- financial and banking product advices and x-sell offers.
Product distribution strategy: Direct to Business (B2B), through financial institutions