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The mission of the non-profit CardLinx Association is to increase interoperability and promote the growth of online-to-offline commerce and card-linking. On behalf of its members, the Association fosters cross-industry collaboration, develops industry services and institutes common standards to minimize and eliminate friction in online-to-offline commerce and card-linking. CardLinx organizes a series of executive level forums to present industry leading innovations and facilitate new strategic partnerships. For more information visit www.cardlinx.org.

Presentation

Card-Linking Open Source Codebase

CardLinx Association has made available a new open source card-linking software suite developed by Microsoft, one of its founding members. The software demonstrates API access to the leading payment networks and is provided as-is for companies interested in implementing card-linking programs. Companies can further develop and customize this code for their specific use. CardLinx is presenting this open source code to encourage companies to join the card-linking ecosystem by lowering the barrier of entry and broadening the inclusion of card-linking for the creation of new Internet of Commerce Things. Establishing card-linking industry standards is part of CardLinx’s mission to increase collaboration among all industries that participate in online-to-offline commerce and card-linking.

What You’ll Learn

• A new open source card-linking software suite developed by Microsoft is now publicly available to allow companies to more quickly implement card-linking programs by providing an industry standard.
• The software demonstrates API access to the leading payment networks and enables companies to further develop this code for their specific use.
• Card-linking is growing much faster than e-commerce as the trend towards more personalized and experiential marketing accelerates.

Presenter

Silvio Tavares, CEO & President

linkedin.com/in/silviotavarescardlinx | silvio@cardlinx.org

Silvio Tavares is an accomplished CEO, senior executive and thought leader with over 15 years of experience in the digital commerce and payments industry. He is currently the president of the board and CEO of the CardLinx Association, the leading global standards and interoperability organization for the payments and digital advertising industries.