FinovateWest 2020 / VRAY
Presenter Profile:
How they describe themselves: VRAY offers a simple, secure and cardless payment platform to merchants through payment processors and e-commerce providers on a white label basis. We enable consumers to shop seamlessly and securely across a wide variety of devices and platforms. The company markets its technology directly to companies that service merchants and financial institutions. VRAY has the dual benefit of increasing shopping cart conversion and decreasing fraud cost by leveraging EMVCo standard tokens which operates within the existing infrastructure of the payment system.
How they describe their product/innovation: VRAY is going to demonstrate a recurring payment solution which does not require customer to provide card information for subscription. Whenever a recurring charge event occurs, customer receives a payment reminder text on his/her smartphone; customer can either authorize the payment via biometrics for the upcoming product shipment or tapping the “Cancel” button to cancel the upcoming product shipment. Customer can change the delivery frequency and next shipment date any time.
Product distribution strategy: Direct to Business (B2B), through financial institutions
Contacts
Bus. Dev. & Press: Jack Shauh, CEO, jshauh@vrayinc.com