FinovateSpring 2025 / Crux Analytics
Demo video will be available soon.
Presenter Profile:
How they describe themselves: Crux Analytics is a relationship intelligence platform empowering bankers to drive more valuable outcomes with small business clients. It combines powerful workflow automation and business-specific insight to allow the banker to spend more time driving proactive engagements and less time carrying the logistical burden of forming and maintaining relationships. Crux unlocks sustainable growth for the institution, efficiency gains for the banker, and a more productive relationship for the small business.
How they describe their product/innovation: Crux Analytics will be debuting the new release of its flagship platform, designed to take on the logistical burden of forming and maintaining small business relationships. Crux is an end-to-end solution that constantly sources, qualifies and engages small business leads with personalized outreach on behalf of the banker. Crux then monitors each relationship in your portfolio and gives the banker a complete picture of which businesses to prioritize, when to engage, and the best products to align with their needs.
Product distribution strategy: Direct to Business (B2B)
Credit Union/Community Bank Fit: Credit unions and community banks
Contacts:
Bus. Dev.: Jacob Bennett (Co-Founder, CEO), [email protected], 857-399-6149
Press: Emily Calder (Account Manager), [email protected], +44 7944071083