Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: BankShift is a technology company specializing in embedded banking solutions for credit unions and community banks. Their platform leverages proprietary Brand-on-Banking technology to integrate open banking capabilities, enabling financial institutions to embed secure, compliant digital banking services directly into third-party ecosystems. Designed specifically for Gen Z and the broader “screen nation” — consumers who live their lives on digital devices — BankShift helps institutions deliver greater value, foster deeper engagement, and build lasting loyalty by meeting users where they already spend their time: within apps, loyalty programs, and branded digital platforms. With intuitive admin tools and seamless integrations, BankShift gives financial institutions enhanced control over operations, compliance, and member relationships.

How they describe their product/innovation: BankShift’s latest product delivers a comprehensive embedded banking platform tailored for Gen Z and digitally native consumers. It offers features such as account aggregation, secure transfers, bill payments, remote deposit capture, and personalized financial insights. The platform includes a centralized management portal, real-time monitoring tools, and mobile SDKs for easy integration into partner applications. By embedding banking services directly within the everyday digital environments of the screen nation, BankShift enables credit unions and community banks to enhance customer engagement, deliver unique value through rewards and loyalty programs, and maintain greater control over the user experience and data—all without requiring a core system replacement.

Product distribution strategy: Direct to Business (B2B), Through financial institutions, Through other fintech companies and platforms, Licensed

Credit Union/Community Bank Fit: Credit unions and community banks

Contacts:

Bus. Dev.: Rob Thacher (CEO), [email protected]
Press: Bernice Gardner, [email protected]