Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. They make trust possible by ensuring each person is reliably represented in the marketplace. As a result, consumers and businesses can transact with confidence and achieve great things. They call this Information for Good® – and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

How they describe their product/innovation: Part of the TruEmpower set of solutions from TransUnion, Enhanced BreachIQ replaces generic one-size-fits-all resources with modern, gamified consumer identity protection. Its complex and proprietary engine removes the confusion that causes consumer inaction by generating an Identity Safety Score based on a user’s unique data breach history, Breach Risk Scores measuring the severity of incidents where their data was exposed, and a Personalized Action Plan of practical, effective mitigation steps to reduce their risk.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), Through financial institutions, Through other fintech companies and platforms

Credit Union/Community Bank Fit: Credit Unions, Community Banks

Contacts:

Bus. Dev.: Jennifer Lafond (VP, Sales Leader), jennifer.lafond@transunion.com
Press: Dave Blumberg (Senior Director, Public Relations), david.blumberg@transunion.com