FinovateMiddleEast 2019 / The WAAY
Presenter Profile:
How they describe themselves: We develop a software that is called the Lifestyle Banking Platform. We help banks to understand people and become a Lifestyle Assistant for their customers to boost daily engagement, card transactions and upsell metrics in their mobile banking app.
How they describe their product/innovation: Lifestyle Assistant is a service which communicates personalized lifestyle content to bank’s customers based on their deep behavioral profiling.
Lifestyle Assistant communicates 3 types of advices:
- where-to-go ideas
- shopping ideas
- financial and banking product advices and x-sell offers.
Product distribution strategy: Direct to Business (B2B), through financial institutions
Contacts
Bus. Dev.: Kirill Lisitsyn, CBDO, kirill@thewaay.space, +7 910 413 5556
Press: Ivan Kochetov, CEO, i@thewaay.space, +44 7937 953432
Website: thewaay.space
LinkedIn: linkedin.com/company/thewaay
HQ: Moscow, Russia
Founded: June 2016
Product Demoed: Lifestyle Assistant
Metrics: 1 bn txns analyzed, over 1 million end users, over 3000 ready-to-use content items, +31% engagement in digital channels, +11% POS volume.
Presenters: Ivan Kochetov – CEO, Ivan Gelyuta – Head of Private Banking Solutions
- Key Executives
Ivan Kochetov (CEO), Kirill Lisitsyn (CBDO), Victor Sheshenya (CTO)
Key Stats
- Key Customers
Raiffeisen Bank, Alfa Bank, VTB, Credit Europe Bank