FinovateFall 2024 / Further

Presenter Profile:

How they describe themselves: Further empowers consumers to make financial decisions with confidence. We’re a comprehensive financial wellness platform offering three key benefits at no cost: Transparent financial education, real-time credit score monitoring, and advanced algorithms to match consumers with firm pre-approved offers from local credit unions. Unlike most marketplaces that promote the highest bidder, we’re committed to offering the best deals, bringing local credit unions to the forefront.

How they describe their product/innovation: Further offers two ways to meet a consumer’s financial needs. First, our embedded lending widget allows consumers to gain instant access to pre-approved financing options at the point of purchase based on creditworthiness. Second, our dashboard provides perpetual access to already approved offers as well as free credit score monitoring, personalized insights, and other financial tools and resources.

Product distribution strategy: Direct to Consumer (B2C), through other fintech companies and platforms

Credit Union/Community Bank Fit: Credit unions and community banks

Contacts:

Bus. Dev.: Madison Homan (Marketing & Business Development Manager), madisonh@unioncredit.app, 502-319-3089
Press: Samantha Wheeler (Account Representative, Williams Mills), samantha@williammills.com, 205-789-8136


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