FinovateFall 2024 / Bancography
Presenter Profile:
How they describe themselves: Bancography provides consulting services, software tools and primary marketing research to financial institutions. Bancography Plan software is a market analysis and branch planning tool that enables users to forecast profitability for proposed locations, monitor competition, and evaluate the performance of existing branches across the U.S. Bancography also offers custom branch network optimization services to deliver a long-term plan for branch openings, closings, relocations and acquisitions.
How they describe their product/innovation: Bancography Plan is an innovative software tool that helps financial institutions allocate capital investments and noninterest expenses in their branch networks, optimizing the return on branch investments, a critical channel for consumers and small businesses alike. Bancography Plan maximizes capital investments by identifying opportunities to deploy new branches and reconfigure/close current branches. The demand models are built with statistical rigor, reconciled to empirical sources and never seek to quantify inherently qualitative data.
Product distribution strategy: Direct to Business (B2B)
Credit Union/Community Bank Fit: Credit unions and community banks
Contacts:
Bus. Dev.: Laura Levie (COO), laura@bancography.com, 205-252-6671
Press: Laura Levie (COO), laura@bancography.com, 205-252-6671