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Going Rural: Leveraging Technology to Serve Smallholder Farmers in Africa

Despite the mobile money revolution in Sub-Saharan Africa, many of the continent’s smallholder farmers remain excluded from formal financial services. Yet these farmers, majority of them women, form the largest potential customer base for the financial sector.

How do we push the financial access frontier for smallholder farmers? What are the latest trends in rural and agricultural finance? In this session, we will hear about some of the best innovations on the continent by financial services providers serving rural markets in Africa supported by the Mastercard Foundation Fund for Rural Prosperity (FRP).

Wambui Chege, Team Leader, Mastercard Foundation Fund for Rural Prosperity