Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: CardLift empowers credit card issuers to maximize their share of wallet by offering a seamless, co-branded browser extension. This innovative tool simplifies the card activation process, automates payment method switching across online platforms, and promotes card benefits at checkout. By minimizing friction and boosting card usage through tailored offers and affiliate cashback, CardLift ensures issuers maintain a top-of-wallet position, driving significant revenue growth.

How they describe their product/innovation: CardLift’s new browser extension allows users to switch all their online payment methods to your bank’s card with a single click. It also introduces “One Tap Checkout,” promoting the card’s perks at checkout and offering extra cashback through affiliate partnerships. This streamlined process enhances the cardholder experience, making it easier to maximize rewards while driving increased revenue for issuers.

Product distribution strategy: Direct to Business (B2B), Through financial institutions, Through other fintech companies and platforms

Credit Union/Community Bank Fit: Credit unions and community banks

Contacts:

Bus. Dev. & Press: Rithwik Pattikonda (Founder), rithwik@withcardlift.com, 469-328-3769