FinovateSpring 2008 / Kasasa's CheckingFinder

Presenter Profile:

How they describe themselves: FIRST ROI and BancVue share the common goal of empowering community financial institutions with the tools to compete in today’s banking environment. BancVue’s REALChecking System, including REWARDChecking and REALTunes, increases core deposits, and FIRST ROI’s online marketing system, FIRSTBranch, includes a sales-driven website, Pay-Per-Click campaign, and Search Engine Optimization increases new customer acquisition. Together they are introducing CheckingFinder, a new online search engine where users find, compare and apply for the world’s greatest checking accounts offered by community financial institutions.

What they think makes them better: is the first search engine to showcase the most competitive checking products from community banks and credit unions. It not only gives community financial institutions the power to compete nationwide but also gives the user the opportunity to find, apply, and fund a new account all within minutes. Users can customize the search results by distance, rate or estimated annual earnings to ensure they have found the best account for them. Financial institutions choose to participate in search results by ZIP code(s), state(s) or nationally. The checking accounts are powered by BancVue and online account opening is powered by Andera.


Press: Ryan Kelly, PetersGroup PR,, 512-794-8600
Sales: Fred Macciocchi, EVP of Sales, FIRST ROI,

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