FinovateFall 2025 / CD Valet

Presenter Profile:

How they describe themselves: CD Valet is a digital marketplace connecting consumers to financial institutions to compare and open Certificates of Deposit (CDs) with the best rates and terms nationwide. A fintech spinoff of Seattle Bank, CD Valet enables banks and credit unions to digitally compete against the biggest financial brands for retail deposits. More than three million savvy savers have shopped for and opened CDs through over 50 financial institution partners that actively use the marketplace to efficiently and cost effectively raise new deposits.

How they describe their product/innovation: CD Valet’s Market Intelligence Tool (MIT) is a data analysis platform designed for financial institutions to monitor and analyze the competitive landscape of Certificate of Deposit (CD) rates. Providing insights into competitor offerings, historical rate trends, and consumer CD preferences, the MIT enables banks and credit unions to make informed decisions about pricing, marketing, and asset/liability management. Using 30,000 CD rates from over 4,000 banks and credit unions, the MIT delivers real-time data to compete and win in the deposit marketplace.

Product distribution strategy: Through financial institutions

Credit Union/Community Bank Fit: Credit unions and community banks

Contacts:

Bus. Dev.: Josh Williams (Head of Partnerships), [email protected], 206-579-9547
Press: Mary Grace Roske (Head of Marketing & Communications), [email protected], 206-235-8518


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