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Verity CU Asks "What are the Ten Most Interesting Products of 2011"

imageI try not to ride the coattails of someone else’s blog post, but here I go doing it anyway, because it’s a great mid-year question.

Shari Storm, published author, Filene i3’er, and grand master financial marketer, asked the Internet to help her round out the list of ten most interesting (financial) products of 2011.

Here’s what she’s found so far (note these aren’t necessarily new in 2011, just interesting this year; parenthetical comments are mine): 

  1. Mobile banking (note 1)
  2. Mobile remote deposit capture
  3. Personal financial management tools
  4. Personal bookkeeping (e.g., Balance Financial)
  5. Rewards checking (including in-statement merchant-funded rewards)
  6. Mobile apps that encourage you to build your savings account
  7. Short-term fixed-rate second mortgages

For what it’s worth, in the comments I suggested (alpha order):

  • Anti-virus for your card charges (e.g., BillGuard)
  • Bill statement storage online (e.g., doxo, Manilla)
  • Buy online/pay offline services (e.g., PayNearMe at 7-11)
  • Mobile barcode scanning for shopping comparison
  • Tablet banking
  • Tween/teen banking/prepaid services

Give Shari some ideas here, so she won’t be mad that I’m stealing her post.

1. Verity launched May 2 and already 1,500 of 25,000 members are using it (about 6%).