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Trulioo Raises $15 Million with Help from American Express Ventures


Identity-verification specialist Trulioo picked up $15 million in new funding to help fuel growth. The round featured participation from American Express Ventures, along with existing investors BDC Capital, Blumberg Capital, and Tenfore Holdings. Trulioo’s total capital now stands at more than $23 million.

Trulioo CEO Stephen Ufford called the investment a vote of confidence in the company’s ability to help FIs deal with the complexity of cross-border compliance. Specializing in AML (anti-money laundering) and KYC (know your customer) verification, Trulioo’s technology enables businesses to provide frictionless ID verification in more than 40 countries around the world.

Trulioo_stage_FinovateFall 2015

Anatoly Kvitnitsky, director of corporate development for Trulioo, demonstrated GlobalGateway at FinovateFall 2015.

Rohit Bodas of American Express Ventures highlighted Trulioo’s global reach as one of the reasons for backing the company, and called cross-border compliance “a complex problem and an important issue for the financial industry.” GlobalGateway, Trulioo’s identity-verification platform, leverages 145 different data sources, including alternative sources such as mobile apps, social media, and ad networks to verify online identities. The technology is effective in developing markets such as China, Brazil and India, and developers can integrate the technology via Trulioo’s web portal, XML Direct, or through a Normalized API.

Trulioo recently partnered with fellow Finovate alum Avoka and integrated GlobalGateway with the latter’s Transact technology. Trulioo expanded its coverage to India in October, taking its total reach to four billion worldwide.

American Express Ventures focuses on startups with technologies that can help it expand its core capabilities as well as grow in digital commerce and financial inclusion. The firm includes Finovate alums, LearnVest, and Radius among its investments.

Founded in 2011 and headquartered in Vancouver, British Columbia, Canada, Trulioo demonstrated its GlobalGateway platform at FinovateFall 2015. The company also presented at the inaugural FinDEVr developers conference in 2014.