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Finovate Speakers Video Archives
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FinovateFall 2019 / Delivering the Next Generation in Customized Customer Experience
About This Session:
DEBATE: Delivering the next generation in customized customer experience
How do we think differently around segmentation, and meet the needs of different types of customers?
Mirroring the digital experiences that customers are used to, and integrating your services into their world and the channels they already use.
Identifying the sweet spot for serving all customers, regardless of their generational differences: how do we truly differentiate the customer experience using digital, and balance customers’ varying needs?
Exploring the differences between the competitive landscape in the United States, and how best to overcome barriers to digital innovation.
Creating technology that serves human needs: uncovering what customers are trying to do, and getting out of their way
CEO, Tradewind Markets
Brent Brooks SVP, XD Design Director, Bank of America
Managing Director; Global Head Digital Channels, Citi
Mark Sullivan Global Business Leader, Banking & Capital Markets, Genpact
Archie Ravishankar Founder & CEO, Cogni
Head of Consumer Experience Digital Products, Northwestern Mutual