Digital identity authentication company, Payfone raised $23 million today. This Series F round brings the company’s total funding to $93.6 million.
Payfone will use the financing to expand its user experience by enhancing security services in retail, insurance, and healthcare. The round was led by an institutional investor with participation from Synchrony Financial, MassMutual Ventures, as well as individual investors Anil Aggarwal, Jonathan Weiner, and Andrew Prozes.
In a press release, Rodger Desai, founder and CEO of Payfone explained that consumers will increasingly expect that transactions are mobile-first, secure, and fast. He added, “The days of using quizzes, questions and one-time codes to verify identity are numbered. Payfone is ushering in a new world where authentication is instant, passive and continuous using the most advanced cybersecurity. Our mission is to help clients across the financial, retail, insurance, healthcare, and technology industries use authentication to not only thwart fraud but drive revenue.”
Payfone, which was founded in 2008 as a mobile payments company, demoed 1-Touch Checkout at FinovateFall 2012. The New York-based company has since pivoted to focus on authentication solutions.
Among Payfone’s product offerings are Instant Authentication for Mobile, a frictionless two-factor authentication solution, and Instant Authentication for Voice, an API that uses the caller’s phone number to authenticate them. The company also offers a Trust Score that provides a measurement of the reliability and risk of each mobile device.
Managing director at MassMutual Ventures, Eric Emmons, said, “Payfone enables service providers across the financial, retail, insurance, healthcare and technology sectors to offer a frictionless mobile and online experience to their customers, which substantially improves conversion rates and dramatically reduces the cost of call center operations.”
Payfone, whose technologies are currently used by six of the top 10 U.S. banks, processes millions of signals per day to authenticate and score transactions; the company currently authenticates 10 million transactions per day. Earlier this year, Payfone partnered with O2, a U.K.-based mobile network operator, in an effort to protect mobile users from digital fraud. Last spring, the company announced it would power mobile ID authentication for Zelle.