Cross-selling is an effective tool in financial services, helping banks market everything from mortgages to new savings accounts. Micronotes‘ Cross-Sell helps banks take the sales conversation from the branch to the online channel.
According to an SEC filing, this week, the Massachusetts-based company announced it pulled in $910,000 in funding, bringing its total to $4.8 million. It plans to use the funding to drive the business to profitability.
Micronotes’ Cross-Sell technology enables consumers to lead themselves through the sales process by answering questions about their status and interests. Aside from helping banks generate leads and learn more about customers, it also offers the opportunity to educate customers about products and services.