Prepaid products company InComm is boosting its e-gifting capabilities today with the acquisition of its former competitor in the space, Gift Card Impressions (GCI).

The financial terms of the deal remain undisclosed. Logistically, GCI will become a wholly-owned subsidiary of InComm, and its operations and leadership team members will join InComm’s 2,300 employees across the globe and remain in the company’s Missouri location.

Brooks Smith, CEO of InComm, described GCI as being “on the cutting edge of the digital gift card evolution” and noted the company’s superior method to selling stored value products as being “a much warmer, personalized, and transformative approach.” Brooks added, “This transaction also brings us an experienced management team with a great deal of consumer packaged goods industry knowledge that can be leveraged to help drive the growth of physical and digital gift card sales.”

Brett Glass is founder and CEO of GCI, which has received 40 industry awards for innovation in the last seven years. Glass will continue to lead the company’s team from the Missouri location and said his team is “thrilled to have the opportunity to build on their outstanding track record of achievement.”

This is the company’s seventh acquisition since it was founded in 1992. InComm acquired GroupCard and Zeevex in 2010, Adility and On-Line Strategies in 2012, Giftgango in 2013, and most recently ValuAccess in 2016.

InComm offers more than 500,000 points of retail distribution with 1,000+ brand partners in more than 30 countries. The company debuted CorFire Mobile Commerce at FinovateFall 2011. More recently, InComm showed off the Cashtie API at FinDEVr Silicon Valley 2014. The company made headlines in April of this year with the announcement of a planned $20 million expansion at its Atlanta headquarters, adding 150 new jobs in the state of Georgia.