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FinovateFall Sneak Peek: Buzz Points


The Sneak Peek series looks at the innovators demoing live on stage at FinovateFall 2015. Be sure to pick up your tickets to our annual autumn conference, and we’ll see you in New York!

Buzz_Points_logo_FF2015Buzz Points is a localized banking-rewards program and innovative mobile app. Sophisticated geo-targeting and gamification engage cardholders, influencing their profitable behaviors.


  • Proven to drive significant lift in interchange revenue
  • 46% lower attrition rate among Buzz Points enrollees
  • Ongoing marketing and cross-sell campaigns provided and delivered entirely by Buzz Points

Why it’s great
Buzz Points is the only rewards program to strengthen local, community connections while incorporating sophisticated technology that customizes the experience to the cardholder’s current location.


Michael Hall, Director of Product Marketing
Hall has spent the last 10+ years in startups developing, marketing, and delivering new products to the financial technology and social media markets. Sometimes at the same time.