The terms of the acquisition were not disclosed; however, Philly.com is reporting that Fidelity paid more than $250 million for the company.
eMoney Advisor’s leadership will remain intact, including founder Edmond Walters who will continue as CEO. The company will also keep its offices in California and Pennsylvania where Walters promises to “hire a lot more Philadelphia people.”
Walters highlighted eMoney Advisor’s history with Fidelity’s advisor clients as one of the main synergies contributing to the deal, as well as Fidelity’s “multi-million-dollar commitment to technology.” Michael Wilens, president of Fidelity Enterprise Services, underscored the point, saying, “We apply design-thinking in our labs, incubate new companies and work with some of the brightest minds in the country—all for the benefit of our clients.”
Above (left to right): Chad Porche, User Interface Designer, and Kyle Wharton, Business Development, at FinovateFall 2014.
eMoney Advisor will be used to help Fidelity build out its data management, office, and collaborative tools for investors and advisors. Fidelity’s Institutional clients who work with registered investment advisors, broker-dealers, and banks will be the first to take advantage of the technology.
Founded in 2000 and headquartered in Conshohocken, Pennsylvania, eMoney Advisor’s platform helps financial professionals serve the investment and wealth management needs of their clients. eMoney has 25,000 registered investment reps and 46 out of the top 50 broker dealers using its technology, which tracks more than $1 trillion in client assets. EMX, the company’s “rebranded” platform, was previewed at FinovateFall 2014 and released in December.
If you missed it last fall, check out our Finovate Debuts feature on e-Money Advisor.