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EverSafe and MaxMyInterest Present at Innovation Lab Demo Day in New York


Less than a year after making their debuts at FinovateFall 2014, EverSafe and MaxMyInterest are back in the Big Apple, presenting their technologies as part of New York’s 2015 FinTech Innovation Lab Demo Day.

“The last year has been an exciting time for fintech innovation,” Bob Gach said as co-founder of the FinTech Innovation Lab and managing director of Accenture Strategy Capital Markets. He suggested that fintech entrepreneurs were moving away from “niche, vertically focused businesses to mainstream platforms” which will create “ecosystems” rather than just “financial products.”

“This year’s class showcased exciting new products and platforms that will likely have a significant and lasting impact on the financial marketplace,” Gach said.


EverSafe presented its technology to help seniors and their caretakers avoid elder financial abuse and identity theft. MaxMyInterest demonstrated its smart cash-management -optimization solution that helps ensure that savers get the highest yields possible on their cash.

MaxMyInterest founder and CEO Gary Zimmerman talked about the benefits of being able to work with the banks and mentors associated with the accelerator program, saying he would recommend the Lab for any fintech startup “looking to grow their enterprise business.”

For its part, EverSafe tweeted that it was “proud to have been one of the seven fintech companies presenting on Demoday#NYCPartnership.”


EverSafe and MaxMyInterest were joined in the Lab by five other companies: Digital Asset Holdings, PierceMatrix, PYT Funds, Social Alpha, and Ufora. The seven presenting companies were selected by “senior technology executives” from 15 financial institutions that participated in the accelerator program. Maria Gotsch—president and CEO of the Partnership Fund for New York City that founded the program in partnership with Accenture back in 2010—said, “Our partners, senior executives and entrepreneur-mentors help the participants identify how their products can be game-changers.” She maintains the relationships can help play a “valuable role” in helping startups bring their solutions to market.

The FinTech Innovation Lab is a three-month annual program that connects early stage fintech startups with leading, established banks and FIs. The FIs participating in the program range from Ally Bank and American Express to UBS and Wells Fargo. Venture capital firms supporting the Lab include Bain Capital Ventures, FirstMark Capital, Rho Ventures and more.

Founded in January 2012, EverSafe is headquartered in Columbia, Maryland. See the company’s Finovate debut here. MaxMyInterest was founded in July 2013, and is based in New York City. A video of the company’s FinovateFall demonstration is here.