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CuneXus Strikes Strategic Partnership with TransUnion

The new strategic partnership between CuneXus and TransUnion, announced this week, will empower financial institutions to offer highly relevant financing offers to their customers. The collaboration matches CuneXus’ Perpetual Loan Approval platform with TransUnion’s vast data assets to deliver relevant brand experiences to consumers quickly, securely, and via the digital channels they increasingly prefer.

“We are thrilled to have found a partner with a long history of customer advocacy to enhance our application-free lending solution,” CuneXus president and CEO Dave Buerger said. “If the CuneXus platform is the engine, TransUnion’s wealth of data and knowledge is the rocket fuel.”

“The CuneXus solution allows lenders to harness the power of today’s most sophisticated data assets, like trended credit data, and operationalizes that data for maximum consumer impact,” senior director of credit unions for TransUnion Sean Flynn explained. “In addition, our combined solutions will enable lenders to deploy prescreen strategies that have been optimized based on our companies’ combined expertise and many years of evaluating best practices in consumer lending.”

CuneXus demonstrated its cplXpress lending and marketing automation platform at FinovateSpring in 2018. Named Best Consumer Lending Company in the 2020 FinTech Breakthrough Awards in March, CuneXus also announced a partnership with independent GAP program provider Frost Financial Services. That agreement will integrate Frost Financial’s auto loan protection products into CuneXus perpetual loan automation platform.

Founded in 2008 and headquartered in Santa Rosa, California, CuneXus began this year with an announcement that the company had topped 2019 projections with a 40% year-over-year gain in consumer reach and now has more than 120 financial institution partners. The company has raised $6.7 million in funding from investors including CMFG Ventures.

A Finovate alum since 2016, TransUnion is a global data and insights company that serves as one of the three major credit reporting agencies. Founded in 1968 and based in Chicago, Illinois, TransUnion collects and aggregates financial data on more than one billion consumers in 30+ countries around the world. The company is publicly traded on the NYSE under the ticker symbol TRU, and has a market capitalization of $13 billion.