Top Business-to-Business Wealth Tech Players


If you’ve been following our series on wealth tech, you’ve seen our analysis of the industry as a whole, a review of the top trends, and an examination of B2C wealth tech players.

Our wealth tech coverage continues this week with a review of business-to-business (B2B) players in the wealth tech space. These are companies that cater directly to banks, advisors, or brokerages, instead of offering products or services directly to consumers. B2B wealth tech is a large category, so I’ve sub-divided it into four digestible groups and listed my top picks for each category. Since category sizes vary, the number of selections also varies.

Alternative investment services
These are platforms that help advisors connect clients with unconventional investment types, such as private equity, hedge funds, futures, real estate, etc.

Screen Shot 2017-01-19 at 11.44.57 AMEquityZen’s EZ Institutional lets advisors give clients access to a diverse asset class

Technology for advisors and brokerages
These are tools available via API, SDK, or web interface to help advisors compete with robo advisors by allowing them to invest with less bias, increase client communication, scale operations, find new clients, and more.

Screen Shot 2017-01-19 at 11.40.41 AMTrizic offers advisors their own digital tools to compete with robo advisors

Non-U.S. B2B investment and advisor technology
Similar to the above category, these companies offer tools for advisors outside of the U.S.

Screen Shot 2017-01-19 at 11.30.52 AMmeetInvest helps advisors invest like world-renowned market experts

News and Information Companies
These are online platforms, APIs, or SaaS offerings that provide advisors market information, show them trending news, or connect businesses with market data to power their own products.

Screen-Shot-2016-10-31-at-3.22.22-PMForwardLane’s dashboard acts like a private research analyst for advisors advisors, helping them stay current on new trends and funds

FinDEVr APIntelligence

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Dev news

  • Check out LTP’s list of 88 international startup accelerators, incubators and innovation labs nurturing fintech innovators.

The latest from FinDEVr Silicon Valley presenters

  • Expensify exclusively endorsed by the world’s leading accounting body.
  • Envestnet | Yodlee integrates with Microsoft Dynamics 365 for Financials.
  • ACI Worldwide named “frontrunner service provider” for EBA instant credit transfer scheme.
  • Xero interviews David Barrett, CEO and founder of Expensify.
  • Hyperwallet begins 24/7 support amidst launch of new Austin contact center.

Alumni updates

  • FinDEVr alum Braintree introduces commerce infrastructure tools.
  • InComm partners with Wakefern Food Corp. to expand gift card programs.
  • OnDeck announces new $200 million revolving credit facility with Credit Suisse.
  • “Finicity Scores $42 Million Series B in Round Led by Experian”
  • The Beast Apps introduces comprehensive MiFID II compliance-integration solution, Minotaur.

Stay current on daily news from the fintech developer community! Follow FinDEVr on Twitter.

Finovate Alumni News


  • Check out the week’s “FinDEVr APIntelligence”
  • “Finovate Debuts: Uniken Introduces Relationship-Based Authentication”
  • BlueVine’s $49 Million to Fuel Product Expansion”
  • Empyr Powering Yelp’s New Cash Back Program”

Around the web

  • Expensify exclusively endorsed by the world’s leading accounting body.
  • Scalable Capital hits €100m in assets 10 months after launch in Germany and 4 months after U.K. launch
  • vaamo receives license for portfolio management by German supervisory authority BaFin.
  • Morningstar’s HelloWallet launches free student-loan calculator.
  • Signifyd and ThreatMetrix team up to combine machine learning and digital IDs to reduce ecommerce fraud.
  • Cartera Commerce launches Offerlink, a free Google Chrome web-browser extension to help online shoppers save money.
  • Envestnet | Yodlee integrates with Microsoft Dynamics 365 for Financials.
  • Kalypton wins the Dassault Systemes 3DS fintech challenge.
  • FinDEVr alum Braintree introduces commerce infrastructure tools.
  • ACI Worldwide named “frontrunner service provider” for EBA instant credit-transfer scheme.
  • Overbond integrates DBRS credit ratings into its platform.
  • DarcMatter earns first-place honors at Next Money Shanghai Semifinal Pitch competition.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.

Envestnet | Yodlee’s New Launch Helps Mortgage Lenders Verify Applicants’ Assets


Data aggregation and analytics platform Envestnet | Yodlee is reaching multiple big fintech trends this year, starting with the company’s wealth-tech solution, Advisor Now, that launched at FinovateSpring in May. Today, the California-based company has landed on another hot trend, real estate technology, with the launch of its Mortgage Asset Verification product.

The Mortgage Asset Verification solution gives U.S. lenders a report that helps them verify an applicant’s assets without requiring the consumer to supply account statements. The report, which is built around the Fair Credit Reporting Act framework, offers real time account, transaction, cash, and investment asset data sourced from the applicant’s financial institutions. It is available as a PDF or data package so that it can be shared easily with third parties. The solution can also be integrated into a lender’s existing system via API.

According to John Bird, vice president of product marketing at Envestnet | Yodlee, the Mortgage Asset Verification solution eliminates two major headaches loan officers face—a poor client experience combined with slow time to closure. In a press release, Bird said, “The Envestnet | Yodlee Mortgage Asset Verification report provides a simple, secure and highly flexible way for lenders to request and receive in-depth reports verifying a borrower’s assets.” The simplified process helps “close loans faster through more efficient processing” and “eliminates a serious pain-point for … customers during the application and underwriting process.”

Since acquiring Yodlee in August 2015 for $660 million, Envestnet | Yodlee has built out its Advisor Now solution and landed a partnership with Morgan Stanley’s wealth management arm. Envestnet | Yodlee most recently demoed at FinovateFall 2016 and at FinDEVr Silicon Valley 2016 where Deviprasad Kocherry, director of platform and product management, and Deven Maru, senior product manager of mobile platform, presented on fast integration using the company’s APIs.

Finovate Alumni News


  • “Finovate Debuts: Daon Brings Security and Convenience to Mobile Authentication”
  • “Quid Unveils New Data Visualization Solution, Opus

Around the web

  • Thomson Reuters partners with FX analytics firm, BestX.
  • Visa announces two-day, digital payments hackathon during 2016 UAE Innovation Week.
  • First Financial Bank chooses Fiserv as new technology partner.
  • FXCM and QuantConnect team up to offer live trading integration.
  • Kontomatik expands to Italy, now the tenth country served by Kontomatik’s banking API.
  • Envestnet | Yodlee unveils incoming 2016-2017 incubator class.
  • The Age reports SocietyOne to start making profits within the next 12 to 18 months.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.


Envestnet | Yodlee to Support Morgan Stanley Wealth Management Business


In October, Envestnet | Yodlee reported the full integration of Yodlee’s technology into the Envestnet platform. A month later, the company has announced the full integration’s latest win: a partnership that will put Envestnet | Yodlee’s data aggregation, reconciliation, and digital apps at the core of Morgan Stanley’s wealth-management business.

Anil Arora, Envestnet | Yodlee CEO, cited the partnership as evidence of his company’s ability to sell “more comprehensive solutions to large sophisticated financial institutions.” Managing more than $2 trillion in client assets, Morgan Stanley will integrate digital apps and data-aggregation technology from Yodlee and data-reconciliation solutions from Envestnet. “We look forward to building value for Morgan Stanley’s advisers and clients with our combined market leading technology,” Arora said.


Katy Gibson, VP, product applications, demonstrated Envestnet | Yodlee’s dynamic intelligence technology at FinovateFall 2016.

The news from Envestnet | Yodlee comes as the company ramps up its relationships with wealth managers and financial planners. Earlier this month, CUNA Mutual Retirement Solutions announced a partnership with Envestnet | Yodlee that will help its financial plan-sponsors satisfy regulatory requirements. In October, Envestnet | Yodlee reported that it had “deepened its integration and relationship” with the National Advisors family of companies and in August, Envestnet | Yodlee announced that it would power United Capital’s FlexScore solution. And, yes, that’s the same FlexScore Finovate alum that was acquired by United Capital earlier this year.

Founded in 1999 and headquartered in Redwood City, California, Yodlee was purchased by Envestnet for $660 million in August 2015. The company demoed its Tandem PFM app at FinovateAsia 2013, earning a Best of Show trophy, and was a crowd favorite a year later at the inaugural FinDEVr developers conference in 2014. More recently, at FinovateFall2016, Envestnet | Yodlee’s Katy Gibson (pictured above) and Sam Tomushev demonstrated the company’s dynamic intelligence technology.

Finovate Alumni News


  • Envestnet | Yodlee to Support Morgan Stanley Wealth Management Business.
  • True Link Financial Lands $3.6 Million Investment.

Around the web

  • Backbase to power commercial banking platform for Metro Bank.
  • Crowdfund Insider features OurCrowd’s Jon Medved.
  • CNBC interviews Thinknum co-founder Justin Zhen.
  • Coverhound announces new partnership with pay-per-mile auto insurance innovator, Metromile.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate/FinDEVr Alums Featured Among Monitise FINkit Platform Partners


Monitise is launching its FINkit partner program with a roomful of fintech heavyweights. FINkit is a cloud-based platform and toolkit that enables banks to collaborate with fintech firms and gain access to technologies and services such as tokenization, geolocation, biometric security, and digital wallets.

In addition to founding partner and fellow Finovate alum MasterCard (F14, FD14), Monitise has signed up another 12 founding FINkit members including another six Finovate/FinDEVr alums:

  • BehavioSec (F15, FD15)
  • Currencycloud (F16, FD15)
  • Envestnet | Yodlee (F16, FD16)
  • Experian (F16)
  • Fastacash (F14)
  • FICO (FD16)
  • HID Global
  • iGeolise
  • LivePerson
  • Syniverse
  • WorldFirst

Mark Barnett, president of MasterCard U.K. and Ireland, says FINkit is “a fantastic platform for banks and partners to come together in a live production environment to deliver innovative services—securely, reliably, and quickly.” Nick Cheetham, Monitise-FINkit managing director, says the kind of collaboration enabled by FINkit is “vital” and warned against allowing new technologies to “stagnate in banks’ ‘innovation theaters.'” Cheetham pledged that his founding group of partners “will enable significant progress to be made in digital service delivery.”


The news from Monitise adds to an increasingly positive year for the company. A new COO and business structure announced in May have been credited for lowering costs and turning a profit by fall. The company said that the launch of FINkit, which was developed using IBM’s Bluemix platform, also helped generate initial revenues.

Founded in 2003 and headquartered in London, Monitise went public in 2007. One of Finovate’s earliest alums, demoing in 2007, the company raised more than $309 million in post-IPO equity from investors including Banco Santander, First Eastern Investment Group, MasterCard, Telefonica, and Visa International Service Association. Former Deputy CEO and COO Lee Cameron was promoted to CEO in September 2015. The following month, Monitise announced a new cloud platform agreement “to explore potential projects” with telecom giant, Telefonica Digital.

FinDEVr APIntelligence

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The latest from FinDEVr Silicon Valley presenters

  • BBVA chooses Amazon Web Services as its preferred cloud infrastructure services provider.
  • Extended partnership makes Yodlee’s data aggregation available via Backbase’s Open Banking Marketplace.
  • Hyperwallet announces support for real-time, push-to-card payments-solution,Visa Direct.
  • Full Envestnet | Yodlee Integration Give Advisers Big Picture View of Client Finances.
  • Modo to give the Bank of America access to its COIN Operated Digital Payments Hub.
  • Expensify launches direct integration with Zenefits.

Alumni updates

  • InComm launches new brand of solutions for cash-based consumers, VanillaDirect.
  • Temenos launches Digital Engagement modules to offer real-time customer marketing and engagement.
  • Bluefin Payment Systems launches cloud-based hosting option for its DecryptxPCI-validated P2PE product through Amazon Web Services.
  • Intuit expands partnership with PayPal to provide QuickBooks Online customers with a new way of accepting payments via PayPal.
  • Chain launches open-source edition of its distributed ledger, Chain Core Developer Edition.
  • Avoka earns a pair of “XCelent Awards” for service and breadth of functionality from Celent.
  • Trulioo announced that its GlobalGateway platform now reaches 60 countries.
  • On Deck Capital and Kabbage agree to disclose SMB loan pricing.

Stay current on daily news from the fintech developer community! Follow FinDEVr on Twitter.

Full Envestnet | Yodlee Integration Gives Advisors Big-picture View of Client Finances


Less than 18 months after acquiring Yodlee, Envestnet has fully integrated the data aggregator’s technology into its platform. This means that financial advisers using Envestnet will now have a complete 360-degree view of their customers’ overall financial health.

John Bird, VP of product marketing for Envestnet | Yodlee, pointed out that it can be difficult for advisers to get the traditional and non-traditional financial data they need in order to provide the best possible service to their clients. “With the new integration of the Envestnet | Yodlee platform and the Envestnet platform,” he said, “we have leapfrogged the marketplace and are giving the advising community the most complete picture of their customers’ financial situation in a way that no other offering can.”

The integrated platform, including FastLink, also provides advisers with Envestnet’s reconciliation process. This feature is incorporated into Yodlee’s aggregation workflow to ensure that clients and their advisers are working with the most accurate, up-to-date data. Additionally, advisers will be able to access Envestnet’s alerting framework, as well as build their own applications using the platform’s open API.

Founded in 1999 and headquartered in Redwood City, California, Yodlee was acquired by Envestnet in the summer of 2015 for $660 million. A veteran of both FinDEVr and Finovate conferences—and a Best of Show winner from FinovateAsia 2013)—the company participated in our developers conference, FinDEVr Silicon Valley 2016, earlier this month, with a presentation titled “Fast Track API Integration with Envestnet | Yodlee.”

Finovate Alumni News


  • Jumio Adds Biometric Facial Recognition to Netverify
  • Full Envestnet | Yodlee Integration Gives Advisers Big-picture View of Client Finances

Around the web

  • Modo to give the Bank of America access to its COIN Operated Digital Payments Hub.
  • Lending Club partners with MileagePlus to offer borrowers and investors a way to earn award miles when they borrow or invest.
  • On Deck Capital, Kabbage, and CAN Capital agree to disclose SMB loan pricing
  • Expensify launches direct integration with Zenefits.
  • Actiance now aids in compliance for Workplace by Facebook
  • Check out the results of the 20-month pilot Filene conducted with Larky.
  • ProfitStars adds Financial Performance Suite Customer Profitability and Pricing module to the Independent Community Bankers of America.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alums Earn Recognition at 2016 Wealth Management Awards


Three Finovate alums won their respective categories at the 2016 Wealth Management Awards. Envestnet was the big winner among our alums to be honored, winning a variety of categories: 401(k) Retirement Plan Support Services; Socially Responsible Investing (SRI)/Impact Investing; TAMPs; and Rebalancing. eMoney Advisor won the Client Portals and Innovation Platform categories, and Betterment for Business won the 401(k) Retirement Plan Support Services Technology category.

For Envestnet, the award comes just days after announcing its new collaboration with Charlotte, North Envestnet-Yodlee Logo copyCarolina’s Innovation Partners, who will use financial wellness solutions from Envestnet | Yodlee to enhance its wealth-management services. Elaine Lawrence, president and co-chief compliance officer for Innovation Partners, said the technology would help her firm “engage with clients according to their preferences, while also stepping in to demonstrate value as necessary.” Founded in 1999 and headquartered in Chicago (Envestnet) and Redwood City (Envestnet | Yodlee), Envestnet demonstrated its technology at FinovateFall 2016.

eMoneyAdvisor_logoBased in Conshohocken, Pennsylvania, with an office in San Diego, California, eMoney Advisor was named one of the Best Places to Work in Philadelphia by the Philadelphia Business Journal and one of the Best Places to Work in San Diego by the San Diego Business Journal. More than 37,000 financial professionals use the eMoney Advisor platform to manage more than $1.7 trillion in assets. At FinovateFall 2014, the company demonstrated EMX, the next generation of its eMoney Advisor platform. eMoney Advisor was founded by Edmond Walters in 2000. Edward O’Brien took the helm as CEO in 2016.

Demonstrating the Multiple Goals Feature of its platform at FinovateFall 2011, Betterment made headlines this summer when it announced it has topped $5 billion in assets under management and added Amy Betterment_logoShapero as CFO. This spring, Betterment raised $100 million in Series E funding, taking the company’s total capital to more than $200 million and giving it a valuation of $700 million. Last month, Betterment announced a partnership with Uber that would provide fee-free, flexible retirement accounts for the company’s drivers. And in July, the robo-adviser announced that its 401(k) platform, Betterment for Business, topped 200 plan sponsors. Jon Stein is CEO.