PayPal and Cortera Take Charge in May’s Web Traffic

Each month we survey the Web-traffic performance of our alums, using data from Web-analytics company Compete to review the sites they operate. 

Out of 255 alumni, 62 (24%) had more than 10,000 unique U.S. visitors in May 2011 (see tables below). Of the 62 reviewed, 25 (40%) had fewer visitors than in the previous month and 28 (45%) saw a decline year-over-year.

Private Companies
The 44 private companies are as follows:

Notable successes:

  • Cortera saw the highest number of unique U.S. visitors in May, with almost 2 million hits.
  • HelloWallet experienced the greatest month-over-month growth, with more than four times as many visitors.
  • Betterment saw its traffic increase an impressive 38 times from May of last year.

Private Finovate Alumni With More Than 10,000 Unique Visitors in May 2011

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Source: Compete.com retrieved June 29, 2011

Public Companies
The 18 public companies are as follows:

Notable successes:

  • PayPal experienced the highest number of U.S. visitors in May, with over 32 million visitors.
  • TransUnion Interactive saw the highest month-over-month growth with more than two times the number of visitors in May than in April.
  • Sybase 365 experienced the highest year-over-year growth, with its traffic up almost 80% from last year.

Public Finovate Alumni With More Than 10,000 Unique Visitors in May 2011 

May2011PublicWebTraffic.jpg

Source: Compete.com retrieved June 29, 2011

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Notes:

1. We reviewed 255 unique sites. Data was unavailable or irrelevant for 201 sites because: 

  • They had been acquired.
  • They were no longer available online.
  • They were not covered by Compete for various reasons (including some that were not U.S. domestic companies).
  • The number of unique visits was too small to be considered accurate.
  • They were subdomains of larger websites.

2. Numbers have been rounded to three significant digits.

3. The charts include companies that did not have measurable traffic in May 2011, indicated by “N/A.”

4. Compete draws its information from the online activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic, and may undercount at-work usage.

Free “Ad-Supported” Credit Scores from Credit.com, Credit Karma, and Quicken Loans

image In August 1997, QSpace (now owned by Experian) was first to bring credit report data to the Web. The cost was $12 per report (see note 1), a price that has changed little over the ensuing 10 years.

Three years later, in October 2000, WorthKnowing.com introduced the concept of ad-supported (i.e., free) credit scores (see Online Banking Report, #66, article reprinted here). But the company failed to make it through the dot-com crash and ceased operations (note 2). Both QSpace and WorthKnowing earned OBR Best of the Web awards for their innovations.

It took seven years for the concept to reemerge, but now two Bay Area rivals are offering free credit bureau info in exchange for permission to present credit and other product offers. And just as I was about to finish this post yesterday, Quicken Loans introduced Quizzle, a personal finance/credit portal that also offers free credit bureau info (yesterday's post here).

Here are the players:

  • image Credit Karma: This San Francisco-based startup, with backing from Prosper's Chris Larsen, is delivering an actual credit score computed by TransUnion, one of the three major U.S. credit bureaus. It does not precisely match the commonly used FICO score from Fair Isaac. And the scale is different, with a top score of 900 instead of 850. The credit score service is still in closed beta, but we'll see if we can get some invites from the company. Credit Karma will be presenting at our FINOVATE Startup conference April 29 in San Francisco, if you want to meet the team behind this new service.
  • image Credit.com: Another San Francisco company, but one that dates back to 1995, recently launched a similar system, called the Credit Report Card. Credit.com CEO, Adam Levine, presented his other company, Identity Theft 911, at our inaugural FINOVATE conference last fall in NYC (video here). Credit.com provides a full evaluation of your actual TransUnion credit report and assigns letter grades to five different components of the overall score (see third screenshot below). The score is shown on a chart at the top that appears to top out at 850. The report is extremely well done. Like Credit Karma, the company earns fees from targeted offers. In our case, we were given a choice of applying for two Citibank cards.   
  • image Quizzle powered by Quicken Loans: Quizzle's business model is completely different because it's run by a financial institution instead of a lead generation site. The idea here is to get customers and prospective customers to use Quizzle frequently so that when the time comes for a new mortgage, the user remembers to apply at Quicken Loans. See yesterday's post for a complete overview.

Credit Karma homepage (15 Feb. 2008)

Credit Karma homepage

Credit.com Credit Report Card homepage (15 Feb 2008)

Credit.com credit report card

Credit.com Credit Report Card (top portion, detailed analysis of each section not shown)

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Note:

1. QSpace charged $12 for the first credit report, then $5 each to reorder. Data was from Experian (see Online Banking Report #28).

2. TransUnion now owns the WorthKnowing domain name.