MBNA’s Bill Pay Choice

The credit card giant offers online payment of outside
bills even if the merchant payee does NOT accept credit cards.

 

 

MBNA ($142 billion, 40 million cardholders) offers something we’d
been expecting for years, a bill payment program that draws payments from a
credit card. The company even posts the transactions as cash equivalents,
offering the same 15- to 45-day float afforded regular card purchases.
However, bill payments do not earn points in MBNA’s reward programs.
Furthermore, payees are limited to those that can be paid electronically by
CheckFree, although that’s now covers 70% of the processor’s volume.

Consumer Benefits

Pros

  •       Added float, as one message board poster said, “why worry
    whether you get a few days float (from your bank), when MBNA provides a
    whole month”
  •       Convenience of tracking more expenditures through the
    card-management system.
  •       Ability to repay over time.
  •       Option of charging bills to an MBNA card or debiting from any
    checking account.
  •       Free, so long as the cardholder initiates at least two payments
    per month from their card account (see fee schedule opposite)

Cons

  •       No real drawbacks, except for the confusing price schedule.
    Consumer advocates might argue that it encourages cardholders to take on
    more debt, but they could already do that by paying bills with convenience
    checks.

Financial Institution Business Case

We’ve long maintained that loan generation is the most important
institutional benefit of online bill payment because. Why? If given the
opportunity, users will likely charge several bills per year to an
integrated credit line .

While you will lose money on convenience users who repay the charges each
month, revolving balances should more than compensate. For example, in our
back-of-the-envelope calculations, we estimate a total net profit of $60 per
year per user of credit card bill-pay, or $600,000 annually across a
10,000-user customer base. 

The Most Confusing Fee Schedule in the World:
MBNA’s Bill Pay Choice may be among the most flexible online, but
its fee schedule is utterly confusing. Perhaps the company should consider
charging a nominal flat fee that’s waived if charging 2 or more bills.

 

Of course, any new credit card program must be monitored closely for abuse,
both outright fraud, by setting up a phony electronic merchant, and less
sinister gaming of the system where a user becomes an electronic merchant on
CheckFree’s system and pays himself each month to earn the float. However, since
no reward points are awarded, there is far less incentive to play games.

Card issuers could limit their exposure by setting a maximum monthly amount
of bill payments, especially for new cardholders.

How it Works

MBNA cardholders must first register for online access at MBNA’s NetAccess
www.mbnanetaccess.com
 After that, they register for Bill Pay Choice. Users can pay bills either by
charging to their MBNA card or debiting any U.S. checking account. MBNA does not
offer its own checking account; however, payments can be drawn from MBNA’s money
market account.

The service is free unless the user pays bills only from their checking
account, in which case the fee is $0.75 per transaction. Users may qualify for
unlimited free checking-account bill payments provided they charge at least two
bills to their card each month.

 

Table 13
Mini Business Case: Card-based bill payment

monthly benefit, assuming 6 payments totaling $1000

 

Factor

Assumptions

Result

Direct Costs  

 

Cost of float 30 days at 2%

$1.67

Cost of transactions 6/mo to CheckFree

$2.00

Cost of service/mo internal

$0.33

  Total cost/mo  

$4.00

Direct Revenues  

 

Increased outstanding balances $167 x 12 months
x 5% spread*

$8.35

Fees from DDA trans  

$0.15

  Total revenue/mo  

$8.50

Net profit/mo  

$4.50

   Annualized  

$54

Intangibles  

 

Extra interchange from increased charge
volume
1% x $300/yr

$3/yr

Increased retention 2% increase x $150/yr

$3/yr

Total per user
   per 10,000 users
 

$60/yr
$600,000

 

Source: Online Banking Report estimates, +/- 33%, 2/04
Revenue assumptions: 1 out of every 10 bills will be revolved (10%); revolving
balances will be repaid in equal installments over 12 months (6 months average
life); interest rate spread = 5% (net of charge-offs)

“Check’s in the Mail” Good Enough For PSECU

Innovative Upost@home provides real-time credit for
mailed deposit items

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In a remarkably simple yet highly innovative service Pennsylvania State
Employees Credit Union
(Harrisburg, PA; 290,000 members; 160,000 online
users) www.psecu.com
 gives qualified members immediate credit for items “deposited” online.
Users logged into online banking simply choose the Move Money tab and
follow the simple instructions. Members then have 10 days to get the deposit
to the credit union via U.S. mail before the items are backed out. There is
no fee.

To limit fraud and errors, only about 20% of the CU’s member base is
eligible for the program. These 65,000 eligible members start with $1500 in
deposit credit, but it can be increased at the discretion of the credit
union to as much as $8000 based on usage. Deposited funds are immediately
available for use and earn interest from the day of the online deposit
entry.

History

PSECU has long used a similar system for ATM deposits offering credit as
high as $20,000. The online version Upost@home, the brainchild of VP
Tom Ruback, was launched in November 2001. However, until
recently it hadn’t been publicized widely outside its member base. Four
months ago a second CU, Pentagon Federal Credit Union’s  http://www.penfed.org/
  launched a service modeled on PSECU’s.  Pentagon Federal’s Trust In
You
program has tighter limits, beginning with only $750, and increasing
to $2500 based on usage.

Results

The CU already had experience with real-time credit of ATM deposits,
suffering minimal losses across its 68,000 users (making about 180,000
deposits/month). So it was confident members would continue to be
trustworthy through a similar online system.

The online version’s volumes are lower, but are building. In December,
nearly 11,000 members made 24,000 deposits, worth $10.5 million. In the
first two years, more than 19,000 members have made deposits of $125
million, $83 million of that in 2003. More importantly for anyone thinking
of recreating the program, the service has lost only $2000 to fraud, while
saving the CU more than $100,000 in interchange.

Active users average two deposit sessions per month, with each session
containing slightly less than two items, for a total of 3.8 items per month.
At an average of $260 per item, total monthly deposits average $1000 per
active user.

Consumer Benefits

Since it’s an unusual benefit, members often need coaxing to try the
feature. PSECU sends online banking users a letter explaining the service.
Follow-ups to non-users contain a $1.37 check that can only be deposited
through the Upost service. Repeat usage is high once members
experience the benefits.

Pros

  •       Added convenience of simply dropping deposits in the mail; no trip
    to a branch or ATM, no waiting in line
  •       Peace of mind knowing an image of each item will be available in
    case of dispute
  •       Earns interest immediately
  •       Can immediately withdraw cash or make payments with the virtual
    deposit
  •       A record of each deposited item is viewable within the check
    register
  •       Preaddressed envelopes are available at no charge (NOT prepaid)

Cons

  •       Must order or provide envelopes and locate and pay for stamps
  •       Must remember to mail within a few days
  •       Failure to mail deposit could result in negative balance and
    bounced checks

Business Case

For a credit union serving 290,000 members through two branches (10 total
teller windows) and 20 deposit-taking ATMs, the remote deposit program is a
win-win. Members like it for all the reasons mentioned above, and the CU
saves more than $0.70 per deposit compared to foreign ATM interchange fees.*
The CU can continue to minimize its bricks and mortar costs (90% of its
members have never set foot on PSECU property) while offering an innovative
benefit to online banking users.

*The CU estimates each Upost deposit cost $1.16 to process
including an “inflated” value for lost float. In comparison, it pays
about $2 for each deposit put into a non-PSECU ATM.

Table 19

Deposit Float

calendar days to receive online deposits, 2003

Source: PSECU, 1/04, deposits processed Jan through Nov 2003

How it Works

Initiating a deposit online is a simple process:

1.    Within the CU’s online banking area, members then choose the
Move Money
tab (screenshot 1).

2.    Choose Start to initiate a new deposit

3.    Member enters five fields: check number, date check written,
amount, who wrote it, who it was made out to (screenshot 2):

4.    Repeat 3 for each deposit item, choose Finished

5.    Write the session number in the space provided on pre-printed or
blank envelope

6.    Drop the deposit into the mail

7.    Deposited items are processed and images posted; the deposit line
is reset

Members receive instant credit for the deposit and can view deposit
details either through the Move Money interface, by selecting
Deposit Details, or by clicking on the deposit within their online
check register. Once the paper items have been processed, members can view
images of the deposited items.

The CU contacts the member by phone if the deposit has not been received
by the eighth day. In 2003, 81% of Upost deposits were received by
day four and more than 98% were received by day eight. Just five out of
every 1000 (0.5%) never arrived.         

 

Table 20

PSECU Online Deposit Activity for 2003

Upost usage by PSECU
members

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Source: PSECU, 1/04

Contacts

Greg Smith is CEO, gsmith@psecu.com

Tom Ruback is VP Card Services,
truback@psecu.com

 

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