

- Former Lending Club director Joseph Toms joined Prosper as its Chief Investment Officer. Link
- The San Francisco Times reported on Prosper’s growth. Link
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I was reading one of my favorite personal finance blogs today, Lazy Man and Money, and I noticed an intriguing ad from TD Bank. Actually, the blog is covered in TD ads, with the faces of spokescouple Regis & Kelly peering out from every corner.
But originally I noticed only the ad in the upper-right corner (see first screenshot below). The mobile interactivity, along with the 10 spaces asking for my number, grabbed my attention.
The text-message campaign is powered by Cielo Mobile, whose URL was displayed in the browser status bar after I clicked the banner.
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How it works
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1a. Users type their mobile number into the interactive banner ad (upper-right).
1b. The banner returns this thank-you message:
2. The link in the text message (left) opens the mobile webpage (right).
3. The app is downloaded from the iTunes App Store and this is the first screen at launch:
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Analysis
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Apparently, I’m not the target audience for this banner ad since I don’t have an account at TD Bank. But if inclined to change that, I’d like a little more help opening an account. The bank does better than most by including links to its call center and webpage on the first screen of its native iPhone app (see #3 above), but there should be a direct call to action, or even a different app, for non-customers.
(Rant alert: If you are tired of analyst/blogger whining over perceived personal service affronts, it would be best to hit delete now.)
I don’t think there is an actual name for this, but I am car-dealer phobic. Seriously. On more than one occasion, I’ve driven all the way to the dealer. Parked my car. And then driven away as soon as I saw the sales guy (they have all been guys) ambling over. It’s weird.
But I found eBay Motors about 10 years ago and have been overall very happy with the three vehicles I’ve bought there. So that would be the end of the story, if I wasn’t married.
My otherwise wonderful wife greatly prefers vehicles with that new-car smell, not the ones that arrive needing an $1800 catalytic converter to pass the emissions test (my most recent eBay “deal”). And I can’t really complain, because she’s perfectly willing to drive the thing for a decade or more.
Good online application UX
So she ordered a new car and put me in charge of paying for it (does that sound familiar to anyone?). Being an online-only shopper, I went to my favorite car loan specialist (note 1) and completed their online app. The app itself was flawless and took only a few minutes.
While I was disappointed that I wasn’t approved in real-time, I received an email a few minutes later congratulating me on my loan approval. But there was a catch. In order to “to protect my privacy, (the bank) needed to verify some information.” So would I please call. That was 2 weeks ago.
Terrible income verification UX
So I called the next day. What I found didn’t totally surprise me. Despite being a customer of this financial institution (with an open credit line higher than the price of the car), and the fact that I’ve borrowed and paid back two car loans with them previously, and that I requested a 3-year loan which minimizes their collateral risk, and that I have good credit, the bank wanted to verify my income. And because I’m a business owner (not salaried), they needed 3 months of bank statements.
So I dug out the old statements, scanned them (note 2), and emailed them to the bank. There was no confirmation they were received, nor did the online loan-status indicator change (it simply said “approved”). I did that 12 days ago.
Then I waited for a week and heard nothing. So I called back and was told they hadn’t looked at the docs yet, but that they would expedite them. That was six days ago.
The next day, I received an email from the bank asking me to call again. You know that’s not good news. Here’s how that call went:
With that we ended the conversation. Rather abruptly if I recall. (I will say, she was actually very nice throughout the whole call, so partial credit for that.)
After I’d cooled down a bit, I decided to call back and try my luck with another rep. Sure enough, after I explained the situation and offered to send the corresponding biz-bank statements to verify the transfers, he said, “That makes sense, let me check with my manager.” Within a minute or two he came back on and said that my solution should work and to please send the business banking statements. Which I did, right away. And again no confirmation that they were received. That was 4 days ago.
After hearing nothing for two more days (this is supposedly being “expedited”), I called back and was told it was under review and there was nothing they could do to speed it up. That was 2 days ago. I haven’t heard anything since.
The car dealer to the rescue
Because I had to pay for the car in full this week or forfeit the deposit, I gave up on my online bank and called the dealer. At their instruction, I completed their short online form, was approved by their indirect lender (thank you U.S. Bank!), and went in and signed the papers. Start-to-finish in just a few hours. There was no income verification. And I even got a better rate.
Lessons for Netbankers: Experiences like this is what gives online lending a bad name. This is the third time in a row I’ve had a really poor experience with an online loan app. I understand that my self-employment, even after 16 years, makes underwriting more difficult in these cautious times. But you need to have a process in place where denied applicants can request a quick review of their application, detailing the mitigating factors.
Simply leaving prospective customers hanging is not good business.
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Notes:
1. My policy is to not to disclose the name of the financial institution if it’s about an issue or problem with my personal situation. But I will email you the name as long as you identify yourself and agree not to publicly post it (send to [email protected]).
2. Unfortunately, I couldn’t simply download estatements since my bank does not offer them, unless you give up your paper statement.
3. For more on online account opening, see Online Banking Report: Improving Online Account Opening ROI (published June 2009).
If you want to attract customers between the ages of 12 to 21+, you could not have a better name than BillMyParents. But living up to that promise, not to mention appealing to parents, is a little trickier.
San Diego-based BillMyParents is a public company (OTCBB: BMPI) currently valued at $40 million. When we first looked at the company (March 2009), it was building an alternative payment mark similar to PayPal or BillMeLater. But the company appears to have pivoted into a more achievable prepaid card product.
Today, its core offering is a $3.95/mo prepaid MasterCard debit card (see full fee schedule below) that offers mobile alerts and basic parental controls (lock, unlock, reload).
Fresh off a $7 million infusion of new funding (Nov. 2010, note 1), the company has ramped up its advertising with its first national TV commercial (on ESPN; link) and a mention in MTV’s Rob Dyrdek’s Fantasy Factory (which apparently has something to do with skateboarding). It is also working with Street League Skateboarding.
Evidently, those efforts are bearing fruit as website traffic is up 20-fold since December, to 600,000 unique visitors in May according to Compete estimates (see below). More importantly, traffic to the secure site (e.g., account holders) is up to 17,000 visitors in May compared to 7,000 in December (note 2).
Relevance for Netbankers: Teens want to spend. Parents want transparency and control. And banks want to attract teens and tweens that could be customers for the next 80 years. And if that’s not enough, in the United States, prepaid looks to be favored in the post-Durbin world (previous post).
So expect prepaid cards to be a hotbed of activity from both banks and non-banks (note 3).
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BillMyParents.com unique monthly visitors
Source: Compete, 28 June 2011
Parent section of BillMyParent’s website (28 June 2011)
Fee schedule
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Notes:
1. Source:http://www.marketwire.com/press-release/socialwise-changes-corporate-name-to-billmyparents-inc-otcqb-sclw-1525359.htm
2. Source: http://siteanalytics.compete.com/account.billmyparents.com/
3. For example, BankSimple http://www.netbanker.com/bank_simple/
This guest post was written by Daniel Thomas, a 25-year strategy and product development veteran of the financial services industry. He is a principal consultant with Mindful Insights LLC.
Back in April, we showed you the list of the 30 most popular iPad apps from U.S. banks and other financial services companies listed on iTunes. The list featured the usual big names, but one surprise was #14, Texas Dow Employees Credit Union (TDECU), a 132,000 member, 19-branch, $1.6B credit union headquartered in Lake Jackson, TX.
The app, UniFI, available on iPad, iPhone and Android platforms, was developed by startup FI-Mobile. The full-featured offering includes:
FI Mobile says it can launch the app in three weeks for FIs that already have a mobile banking application, and seven weeks if they have to develop a native app.
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Features
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Clicking on Mobile Banking from the home screen launches the WAP service developed by Q2ebanking (note 1).
Both the Locations screen and the Check Our Rates page fetch real-time content from tables that the bank or credit union maintain in FI Mobile’s advanced-content management system (admin tool).
TDECU has an active social network presence, so Facebook and Twitter integration facilitates more frequent views and comments.
The app also includes contact information, rates, and access to TDECU credit cards through gotomycard.com.
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Results
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According to Brad Clutter, Online Banking Product Manager at TDECU, in the first two months after the app’s launch in March, mobile subscribers grew 50% (their target was 10%) and the number of mobile transactions (balance inquiries, transfers, etc.) grew 30% compared to their existing WAP-only, mobile-banking program. He said, “We have been blown away by the results we’ve seen, and they have more than justified the cost.”
Thanks to FI Mobile’s analytics, TDECU can now see that their app is being used by members in all 50 states and in 16 different countries. They know that 84% are returning users and use of Android devices outnumbers Apple iOS nearly 2-to-1.
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Note:
1. UniFI is vendor agnostic and will launch the mobile banking program developed by any vendor. And if you don’t have one, FI Mobile will develop one.
Innovative. Inspiring. Fascinating.
Whatever your preferred descriptor, the scores of companies that have submitted applications to demo their latest and greatest at FinovateFall (September 20-21 in NYC) can live up to it.
They’re innovating in everything from biometric security to mobile apps to online lending to artificial intelligence to the “gamification” of financial education and much more. Right now, we’re sorting through the thick stack of applications to fill FinovateFall‘s two days with fintech’s best new ideas for your education and enjoyment.
Last year, the fall conference sold out weeks in advance so be sure to get your ticket now to lock in your seat (and the early-bird price) to see these exciting demos of new technology and connect with hundreds of leading financial executives, venture capitalists, industry analysts, reporters and technology entrepreneurs.
Register before midnight on Friday June 24th to save $200 off the list price and reserve your seat. We’ll see you in September!
FinovateFall 2011 is sponsored by: The Bancorp, Tier One Partners, and the law firm of CB&S.
FinovateFall 2011 is partners with: BankInnovation.net, BankerStuff, CardWeb, Filene Research Institute, Finance on Windows, PYMNTS.com, Mercator Advisory Group, MyBankTracker.com, Mobile-Financial.com.
Innovative. Inspiring. Fascinating.
Whatever your preferred descriptor, the scores of companies that have submitted applications to demo their latest and greatest at FinovateFall (September 20-21 in NYC) can live up to it.
They’re innovating in everything from biometric security to mobile apps to online lending to artificial intelligence to the “gamification” of financial education and much more. Right now, we’re sorting through the thick stack of applications to fill FinovateFall‘s two days with fintech’s best new ideas for your education and enjoyment.
Last year, the fall conference sold out weeks in advance so be sure to get your ticket now to lock in your seat (and the early-bird price) to see these exciting demos of new technology and connect with hundreds of leading financial executives, venture capitalists, industry analysts, reporters and technology entrepreneurs.
Register before midnight on Friday, June 24th, to save $200 off the list price and reserve your seat. We’ll see you in September!
FinovateFall 2011 is sponsored by: The Bancorp, Tier One Partners, and the law firm of CB&S.
FinovateFall 2011 is partners with: BankInnovation.net, BankerStuff, CardWeb, Filene Research Institute, Finance on Windows, PYMNTS.com, Mercator Advisory Group, MyBankTracker.com, Mobile-Financial.com.
Yet-to-be-launched BankSimple scored more great press this month with a tease on the cover of the July/August issue of Fast Company:
The Zappos of Finance
The one-page profile in the magazine’s Next column (p. 32) is titled:
A Bank that Doesn’t Suck
For Netbanker readers, the article mostly covered familiar ground. However, there were two huge reveals near the end that I almost missed; two banks the startup is working with to power its services:
BankSimple has a wait-list of 50,000 for beta invites. According to the article, 12,000 of those will be allowed in by year-end before its general-public launch in 2012.
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Notes:
1. The Bancorp is a Finovate sponsor
2. It took 119 years for the bank to get to $6 million in deposits for a net growth of $50,000 per year. They’ll get that much in the first 10 minutes after BankSimple opens its doors.
Prepaid cards have been a bit of an afterthought for most banks and card issuers. Sure, they make the occasional appearance on banking sites in December as holiday gifts. But mainstream they are not.
But that was before traditional debit cards suddenly became unprofitable (note 1) thanks to the upcoming U.S. debit interchange price controls (see Durbin rant, note 2) combined with with last year’s reining in of overdraft fees.
It’s pretty easy to predict what happens next. Banks will do what any business would do when offering a popular, yet unprofitable product. Raise prices with new monthly/annual/transaction fees. And for customers that are fee adverse, banks will offer two alternatives:
Bottom line: Prepaid bankcards are about to become much more popular. Here’s why:
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Notes:
1. The price controls apply only to banks of $10 billion or more.
2. I am really disappointed in the Durbin interchange price controls. I was sure Congress would delay the matter, but unfortunately I was wrong. My feeling is that price controls are an absolute last resort when there is not enough competition to create a free market price. I don’t think that was the case with debit interchange.
Long-term, the whole exercise is a zero-sum game for the businesses, merchants and banks, who will adjust their prices to cover costs and ensure a normal profit. The only likely loser is the consumer who will be deprived of innovations killed off by the dramatic shift in interchange.
Here’s my scorecard of the post-Durbin winners and losers:
Short-term winners:
Short-term losers:
Long-term unchanged: