CUneXus, creator of sales and marketing technologies for lenders, recently partnered with Massachusetts-based Digital Federal Credit Union (DCU), who will integrate the California-based company’s cplXpress into its mobile platform.
The partnership will enable DCU to send its 550,000 members personalized loan offers based on their behavior, location, and credit. The “click-to-accept” functionality of cplXpress delivers preapproved loan offers to reach the client at their point of decision.
CUneXus has also teamed up with mobile-app personalization-platform MobileRQ, which will add geo-targeting and personalized messages that factor in behavior, time, and geography, to DCU’s loan offers. MobileRQ CEO Tyler McKinley speaks to the power of the blended solution, “Combining the CUneXus on-demand lending solution with MobileRQ’s data-driven, mobile personalization platform enables financial institutions to drive multiproduct revenue growth and to simply service customers and members better.”
In addition to integrating cplXpress, DCU will pilot AutoXpress, which CUneXus will debut at FinovateSpring next month. AutoXpress, the result of a partnership between CUneXus and Edmunds, is an in-app car-purchasing experience that lets buyers view local dealers’ inventory, select a pre-approved loan option in a single click, and review payment preferences, all within the lender’s online platform.