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Zecco Releases Custom Dashboard for Traders

Thumbnail image for ZeccoLogo.pngZecco
has released two new browser-based tools, Zecco Streamer and Zecco Streamer Lite, which provide traders with real-time market data. The lite version, which is free, provides delayed quotes from all major exchanges. The full version costs $19.99 per month after a 30-day free trial and includes real-time streaming quotes and market info (see detailed feature list here).

In addition, the new tools allow users to personalize their trading dashboard to help them better track market opportunities (see screenshot #1, below). Users can click-and-drag individual modules to arrange the screen or start with a blank screen and select specific modules from a drop-down menu (screenshot #2).

The dashboard modules available in the Lite version are:

  • Trade: Place buy or sell orders directly from the dashboard
  • My Portfolio Holdings: View your own holdings
  • Create a Watchlist: Monitor the performance of selected stocks
  • Twitter Feed: Follow stock discussions on Twitter
  • Snap Quote: Enter a stock symbol for a quick look at its performance
  • Snapshot: Enter a stock symbol for a more detailed look at the company and its market performance

Additional features of the pay version include:

  • Charting: Generate performance charts for your stock
  • News: Enter a stock symbol for current news about a company and its stock
  • Time and Sales: Follow stock sales by the minute
  • Zecco email alerts

Zecco supports trading with online information and its own social network comprised of the firm’s more than 300,000 members. The social strategy debuted at FinovateSpring 2008 where the company won a Best of Show award (video here). Other Zecco tools include Gainskeeper tax preparation software, Zecco Forex currencies exchange trading system, and free online data tools covering equity quotes, mutual funds, and exchange traded funds.

The company had just over 100,000 unique U.S. visitors in March, according to Compete. For much of the past year, traffic has ranged from 120,000 to 140,000 monthly visitors.


Source: Compete, April 16, 2010

#1. The Zecco Streamer Lite dashboard



#2. Customize Streamer with the Add a Module menu (Lite version)