How they describe themselves: VRAY offers an omni-channel payment platform to payment processors and e-commerce providers on a white label basis. We enable consumers to shop seamlessly and securely across a wide variety of devices and platforms. The company markets its technology directly to companies that service merchants and financial institutions. VRAY has the dual benefit of increasing shopping cart conversion and securing the payment card data with EMVco standard tokens which operates within the existing infrastructure of the payment system.
How they describe their product/innovation: VRAY is going to demonstrate an e-commerce transaction that takes place in a cross-platform experience leveraging the EMVco standard token installed on a smart phone. The user experience is fluid as the shopper is not required to manually input payment card data while shopping on a laptop computer – but the tokenized data is submitted for authorization after the consumer authenticates with the thumbprint on the smart phone. The secure transaction does not expose true card PAN data thus protecting the data from compromise. Unlike other payment paradigms – VRAY is able to facilitate transactions across various device manufacturers and operating systems.
Product distribution strategy: Direct to Business (B2B), through financial institutions
Bus. Dev., Press & Sales: Elan Mevasse, firstname.lastname@example.org, 424-272-0457