How they describe themselves: Compared with in-branch success rates driven by human-to-human interactions, client loyalty and share-of-wallet through digital channels have not kept pace. Why? Because it requires more than trying to predict the next best product or action. Located in Montreal, a world-leader in Artificial Intelligence & machine learning, the exagens team of over 30 industry veterans, economists, psychologists and technologists has cracked the code to dramatically increasing engagement and conversions through digital channels. The exagens Personal Banker is the industry’s only successful digital banking assistant focused on increasing conversions and cross-selling for the mutual benefit of banks and their clients.
How they describe their product/innovation: Capable of providing support, offering tips and completing transactions, the primary mission is as a digital banker which empathetically and automatically engages retail and business clients over time and circumstance, to purchase additional products & services to meet their needs. The exagens white-labeled Personal Banker can be integrated seamlessly and contextually into a bank or credit unions existing digital channels in weeks, with measurable financial results starting on day one. At Finovate, exagens will unveil the latest version of its Personal Banker including a new dynamic optimization engine featuring auto-improving results and real-time actionable client insights for channel optimization.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms