How they describe themselves: ThreatMetrix®, The Digital Identity Company®, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,500 customers globally through the ThreatMetrix Digital Identity Network®, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Benefits include an improved customer experience, reduced friction, revenue gain and lower fraud and operational costs.
How they describe their product/innovation: This demonstration will debut Smart Authentication – a game-changer for financial institutions who have a multitude of authentication technologies in place, but who are looking to consolidate technology and eliminate user friction. Now banks can offer a convenient user experience, without compromising on security.
Product distribution strategy: Subscription based SaaS solutions to fintech organizations and financial institutions