How they describe themselves: At Divy, smart investing matters. We believe that learning-by-doing and investing with purpose is the first step toward long-term saving.
Divy’s open platform provides the tools and insights to make investing approachable and a pricing structure to make it accessible to all. Through Divy Equities, we offer dollar-based investing, allowing anyone to build a highly diversified portfolio for a fraction of the cost.
Divy will enable a generation of first-time investors and savers, providing a foundation of financial literacy and social responsibility.
Divy. The market is now open.
How they describe their product/innovation: Divy is a free investing app with a simple and engaging discovery experience. Search for the brands and products you know. Discover the companies you don’t.
We craft collections of stocks inspired by topics like current events, emerging technologies, and more, so you can browse and learn at your own pace. Explore dozens of categories and thousands of search terms to turn your everyday thoughts and ideas into real investments. Divy’s groundbreaking software enables users to buy portions of any stock in increments as small as $10 with the industry’s lowest commissions.
Product distribution strategy: Direct to Consumer (B2C)